Your Fractional CMO.
Your AI Marketing Team.

Get senior marketing leadership and AI-powered execution without the cost, delay or complexity of building an entire in-house marketing department.

5th Generation Digital helps growing Australian businesses sharpen their positioning, generate better opportunities and turn marketing into a measurable growth engine.

Book a Marketing Growth Session Explore How It Works
Strategy * Demand Generation * Content * Sales Enablement * AI Automation * Analytics
The Problem

Marketing gets harder as your business grows.

At the beginning, marketing is often handled by the founder, a salesperson, a freelancer or an agency.

Then the business grows.

Suddenly you have a website, social media, advertising, email, sales campaigns, content, CRM systems and AI tools, but no one senior person bringing it all together.

You may recognise the signs:

  • Plenty of marketing activity, but no clear strategy.
  • Sales wants more leads, but marketing and sales operate separately.
  • Agencies and freelancers work on isolated pieces.
  • Your website no longer explains why customers should choose you.
  • Content gets published but does not create meaningful pipeline.
  • Marketing performance is difficult to measure.
  • Everyone is experimenting with AI, but there is no plan for using it effectively.

You don't need a bigger marketing department.

You need better marketing leadership and a smarter way to execute.

The Solution

Senior thinking. AI-powered execution.

5th Generation Digital gives you access to an experienced fractional marketing leader supported by AI-enabled research, content, analytics and marketing operations. You get the strategic thinking of a senior marketing executive with the execution capability of a much larger team.

Strategy

Positioning, market strategy, ICPs, campaigns, go-to-market planning and marketing priorities.

Execution

Content, campaigns, sales enablement, digital marketing, website optimisation and lead generation.

AI Enablement

Research, automation, content workflows, analytics, marketing agents and AI adoption.

Who It’s For

Built for businesses that have outgrown ad hoc marketing.

Founder-led B2B businesses

You’ve built a good company largely through reputation, referrals and sales relationships — but need a more scalable marketing engine.

Technology & professional services

You need stronger positioning, demand generation, sales enablement and clearer go-to-market execution.

Digitally enabled SMEs

Your website and campaigns generate activity, but you need better conversion, analysis and commercial focus.

Where To Start

Start where you are. Scale when it makes sense.

Marketing Growth Audit

Understand what is working, what isn’t and where the biggest growth opportunities are.

From $2,000

Explore the Audit →

90-Day Growth Sprint

Turn the priorities from your audit into focused implementation.

Explore the Sprint →

Fractional Marketing

Ongoing senior marketing leadership without hiring a full-time marketing executive.

Explore Fractional Marketing →

AI Marketing Transformation

Identify where AI can improve marketing productivity, decision-making and execution.

Explore AI Marketing →
How We Work

A practical system for turning marketing into growth.

1

Diagnose

2

Position

3

Generate

4

Convert

5

Optimise

See the 5G Growth System
Proof

Commercial experience, not marketing theory.

$25M

Enterprise technology sales delivered in FY20 at Dell.

$10.5M

Pipeline generated through Dell’s ANZ Test Drive program.

$20K+/mo

Online sales created for an outback tourism destination from a standing start.

80%

Reduction in campaign production time through frontier AI workflows at SCIAR.

Not sure what your marketing needs next?

Let’s spend 30 minutes identifying where the biggest opportunities are.

Book a Marketing Growth Session